Client: Australia Post
Target: Business & Marketing Managers, Proprietors, Directors
Objective: Fill a $45 per head Direct Marketing seminar

The most important element in any direct mail piece is to get the attention of the person you're targeting. Then of course you need to keep their interest, whet their appetite and ask for the order. This project did just that. The 'larger than envelope' size box grabbed their attention and the 'message in a bottle' gave them information about this fantastic seminar they just had to go to entitled, 'it's better to be different than be better' presentation by Barry Urqhuart. The result? An energetic and successful full house (and a great presentation too!)

Client: Small Shopping Centre
Target: Local Households
Objective: Provide more store traffic
Awards: Several “Excellence in Marketing" Awards.”

Instead of an ad in the paper, householders received a suitcase in their letterbox. Inside the suitcase was a passport and their chance to win a trip around the world. Simply visit 3 stores and get 3 visa stamps. It was that simple. The result? A huge increase in door traffic and increased sales for all tenants.

Client: Industrial Safety in the Workplace
Target:
3 Key Senior Managers in Large Industrial Corporations
Objective: Provide new business leads

To achieve our objective we need to gain the attention of 3 key business managers - the Human Resources Manager, Financial Controller and General Manager, all at the same time. Each Manager gets a key, stating that they should hold on to it and will need it within the next 24 hours. The next day one of the 3 managers received a treasure chest, chained up with 3 padlocks and a message which tells him who has the other 2 keys. The 3 managers arrive together and the secret of how they can save hundreds of thousands of dollars is unlocked.

Client: WA Institute of Medical Research
Target: High level executives, professors and scientists
Objective: Promote a fund raising event, launching the new Medical Research Foundation.

An idea was required (on a relatively small budget) to promote a new medical fund raising event that would sell both a corporate, fun, glitzy “Have a great night out with the rich and famous”, while at the same preparing them to donate generously. A small gold glossy box was designed, which contained a small clear test tube. Inside this was a rolled up piece of paper, tied with a gold ribbon. A note on the outside read “A message that could affect your future”. Result: A massive success with several million dollars pledged on the night.

Client: The Australian Direct Marketing Association (ADMA)
Target: Business, Marketing & Advertising Managers
Objective: Promote WA Direct Marketing Day

ADMA is the governing body for Direct Marketing in Australia. It informs the Australian Direct Marketing industry leaders of any changes in legislation and keeps an eye on fair practices. The concept of a large syringe was originally thought of to give people "a shot in the arm" and "a boost for their business". An interactive mailer was designed where the brochure pulled out of an outer syringe shaped sleeve. The results: A successful day with over 200 people attending.

Client: Community Newspaper Group
Target: Advertising Agency Professionals
Objective: Inform them of the advantages of using their local Community News

This was quite a large assignment, targeted to a specific type of person (some would say "a little out there") in the advertising industry. Being from that particular industry ourselves, we really knew what we were working with. A four part campaign was devised, each segment selling a particular facet of the client's business. This and the following three pages illustrate the product and the strategy of each.

Introduction. This was designed in three stages. The first was a full colour full page ad in the local ad agency rag 'Campaign Brief'. This basically told the target audience of the advantages to their clients of placing advertising in the local paper and "supporting the local team". A full colour A4 sized leaflet was also delivered a couple of days later, followed a couple of days later by a small red and white football shaped "stress ball" - also re-enforcing the same message.

Ransom Note. A hand made "ransom note" was constructed from cut out newspaper letters. This informed the target audience that Community Newspapers "knew where they lived" and could offer heaps of other statistical and demographic information about them and their clients

Take a Bite of the Market. A full colour A4 sized leaflet was sent, informing the target audience that unlike the bigger newspapers and other forms of media, Community News would allow you to take a smaller bite of a specific part of the market, whatever the size. This was followed a couple of days later by a medium sized Hessian bag full of beautiful, juicy red apples for them to munch on. A printed message on the outside of the bag reinforced the message.

Win Your Next Big Pitch. Community Newspapers will help agencies win their next big pitch by giving them statistical information and supporting documentation. A full colour full page ad in Campaign Brief Magazine was devised, featuring an inebriated, red nosed, dopey looking ad agency account manager wearing a party hat constructed of a Community Newspaper. This was followed a couple of days later by the same image on an A4 colour leaflet. Following this, to conclude the campaign was the delivery of a bottle of wine to each of the target audience. The bottle wore a neck hanger reinforcing the message and asking for an invitation to the next big pitch celebration party!

Client: Follow Me Menswear
Target: Existing Client Mailing List
Objective: The launch of the new Summer range of clothing.

We needed to come up with an alternative idea to the tried and true DL sized colour brochure. Something that would grab the attention of our specific male audience. What better way than a gorgeous blonde beach girl, cheekily hidden behind a large bright beach umbrella and tied with a cord. Any red blooded male could afford the couple of seconds to undo the cord and take a closer look at what our girl was or wasn’t wearing. The great range of new trendy Summer gear then sold itself (helped of course by the inside shot of the beautiful bikini clad maiden). Result: A large increase in sales leading into Summer.

Client: Stringy Bark Steakhouse
Target: Existing and New Clients
Objective: Birthday Invitations and Promotional Material

The 'Steak your Claim' campaign was created to not only show some appreciation to existing clients but also develop new clientele. The recipient simply returned the postcard within a certain time frame and they received a beautifully cooked meal for free. Existing customers received this offer for their birthday with no strings attached. The postcard concept was also modified for letter box delivery by adding a condition that another meal be purchased to receive the free steak. The result was a staggering 200 bookings per month for the duration of the 10 month campaign.