Bartercard
Breakthrough is heavily involved in the on-going national marketing and promotion of the international runaway success Bartercard - the world's largest trade exchange.
Apart from developing numerous ad campaigns for a variety of different business segments, we needed to develop a specific briefing system for Bartercard. Bartercard is an international organisation with their head office on the Gold Coast. This creates obvious challenges, considering Breakthrough operates in Perth - 5000 kilometres away on the opposite side of the country.
A specific process was developed so that the information that is generally discussed in a briefing meeting could be faxed or emailed to Breakthrough. This process includes specific forms for jobs that require new creative as well as changes to existing material.
The Internet is also used as an efficient and valuable tool in briefing, sending visuals and finished art, not only to the client but also lodging the finished advertisements with national and local media.
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